TechCrunch is reporting that sites registered with Google’s Friend Connect will soon be able to include AdSense-like advertising onto their sites and in Open Social widgets. Apparently Friend Connect is referred to as FriendSense within the Google mothership.

The question for me is whether this means there will be an integration of Adsense into the Open Social/Friend Connect platforms, not just making it possible. Our Gadget on iGoogle has been ad enabled (AdSense or any third party ad) since launch a couple of months ago and the Open Social version will be as well. The real advantage I see will be the segmentation opportunities that the integration may bring based upon that user’s specific data. This would give AdSense the edge over other ad networks delivered within the same gadget. At the moment, Casale outperforms Adsense on our gadgets, but the eCPM’s are very close.