This is my starter for the conversation on Social Media, taken from two posts overheard in the blogosphere this week…

“Social Media is for Narcissists!”
-UCSD study covered on Mashable.com

“Fire Your PR firm If They Aren’t Talking About Social Media!”
- Social Media consultant, KyleLacy.com

For traditional PR solo pros, they likely believe both (at least most who I talk to regularly). The narcissism turns them off, while the fear of being fired makes them swallow and push forward.

There’s a middle ground when you approach social media as tool to be mastered for your profession – like learning the art of writing a press release or managing media contacts. It’s only narcissistic when there’s no purpose – and that’s not something clients will pay for!